Korean actor Kim Rae-won will be officially appointed as UNICEF Card Patron on October 30.

The United Nations Children’s Fund (UNICEF) is an international organization that focus on children’s rights, their survival, development and protection etc.
The major funding of UNICEF comes from nations’ support from around the world, but they do have their own fund raising campaign, including gifts and cards merchandising.
I am not sure what Kim Rae-won’s role would be as a card patron… I guess he will be featuring in some videos or posters to promote some cards.
[Image credits to Newsen]