Korean star Lee Jun-ki is officially a member of Emperor Entertainment Group (EEG), one of the largest entertainment conglomerates in Hong Kong and China. EEG will manage his career in Chinese region (China, Hong Kong and Taiwan).

Lee Jun-ki joins EEG

Jun-ki has already signed the contract on September 19, but is only officially introduced to the press on September 28 in Beijing. Hong Kong pop duo Twins came all the way from Hong Kong to join the welcome ceremony.

It’s reported that his contract is worth at least HKD10million (~USD1.28mil). Besides Twins, other famous stars under EEG include Vicki Zhao, Nicholas Tse, Yumiko Cheng etc. Superstar Jackie Chan is also part of EEG, but he is working in partnership with the company instead of the normal contract like others.

Lee Jun-ki and Twins

The signature of Jun-ki means that Chinese fans will have more chances to see Jun-ki in action. EEG has announced its plan to make Jun-ki a star in both acting in singing.

I am a bit reserve on whether Jun-ki could make it big with EEG though. I remembered EEG signing Korean pop star Lee Hyori a couple years ago… but despite all the hype, I can’t see much of Hyori’s action in Chinese entertainment.

Besides, I don’t really like the idea of Korean stars acting in Chinese drama or singing in Chinese. If they can speak perfect Chinese, I am fine with it… else, perhaps they should just focus on what they can do best… to act and sing in Korean.


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