Lee Hyori – Vidal Sassoon commercial

Korean commercial featuring pop star Lee Hyori.

Hyori looks cute and sexy, but I don’t really like the ad. Sassoon is a hair styling brand, but it doesn’t seem like Hyori is endorsing anything related to her hair in the film.

I think the commercial producers (and Hyori herself) are trying too hard her flesh and neglecting the true value of an advertisement; that is to promote a product, not the commercial model…