Avex moving into China market

Japan mega music studio Avex is moving into China music market by purchasing 25% stake in ChengTian Entertainment.

With the collaboration, it’s hopeful that it can open a broader market for Avex Japanese superstar like Ayumi Hamasaki, Koda Kumi, Amuro Namie, TRF etc.

On the other hand, Chinese artist from ChengTian like Chen Hao and HuJun will have opportunities to venture into Japanese music market as well.

Avex is probably Asia’s largest recording company. Other than being #1 in Japan, Avex also own significant shares in Korea SM Entertainment, which feature superstars like Kwon BoA and TVXQ.

Avex Group is showing lots of ambition in Chinese market, and will look to dominate the rest of Asia as well. I won’t be suprise if they venture into Western music market in near future.